The BBB promotes trust and confidence on the Internet through its online trustmark. Businesses whose websites meet high BBB standards may display the BBB seal once they have been evaluated and confirmed to meet the program requirements.
The BBB provides Dispute Resolution Services.
BBB has developed a Code of Advertising and administers an Ad Review program. This program identifies cases of misleading, deceptive or untruthful advertising and requests that an advertiser substantiate their claim.